E-Marketing
E-Marketing is one of the most cost effective ways to build
market share online. Get it right, and you can rely on a
steady stream of customers coming to your online shop window,
thanks to search engines such as Google.
So how do you achieve a high ranking with the search engines?
You need a little specialist knowledge, or know how to get
a professional to do this for you.
And that’s what we are teaching on our ‘E-marketing
for business’ course at HiB.
The workshop covers
- an introduction on how to design your website so that
search engines rate it highly
- how to select and prioritise key words and phrases
- the importance of rich content
- the types of links that can help elevate your site's
ranking
- the importance of covering your e-marketing actions
on the internet with those needed in conventional marketing.
- how to brief, select and review proposals from professional
firms whose business is internet search engine optimisation,
organic and pay-per-click submissions.
Course Dates
May 2008 (date to be confirmed) 6pm to 9pm at HiB, Enterprise House, 297
Pinner Road, Harrow HA1 4HS. Booking essential.
To find out more, call 020 8427 6188 or email  .
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